From One Kitchen to 34 States: How Cardamom Vanilla Brought Us Closer Together

When we launched our pistachio butter brand, we didn’t expect dots to light up across the map. But on day one — we had orders in nearly every corner of the U.S. From Florida to Oregon, from New York to Texas — people showed up. One even came from Canada. (Yes, they had to pay tariffs — and still said it was worth it. That meant a lot.)

This brand hasn’t grown because of ads or trends — it’s grown through people. Through connection. Through the stories that get passed with each jar.

And that connection doesn’t stop at our customers — it starts in our kitchen.

We’re a small team, but we come from everywhere. Different cultures, backgrounds, traditions, and stories — all of which show up in the flavors we create. That’s how we stumbled upon the one flavor that’s taken on a life of its own: Cardamom Vanilla.

Before this, I didn’t know much about cardamom. But I kept hearing it pop up — especially from my South Asian teammates. In their homes, cardamom was everything. Rice dishes. Stews. Sweets. Tea. A pinch here, a seed pod there — it showed up like punctuation in every recipe. I picked up a jar recently at a specialty store and couldn’t believe the price. Cardamom is expensive. But here’s the thing: I’m now at the point where I can’t cook without it. Cake? Needs cardamom. Rice? Add some cardamom. Steak? You’d be shocked — it works.

So when we launched our lineup, we stocked the most jars of Cardamom Vanilla. It was a guess — a bet on a flavor that had soul.

That guess turned into our best seller.

Why? Because when you open a jar, it’s like opening a memory. The warmth of vanilla, the brightness of cardamom — it smells like something sacred. It tastes like something nostalgic, even if you’ve never had it before.

This is what food can do.
It connects cultures. It bridges tables. It makes strangers feel familiar.

We’ll be sharing more about how other flavors in our lineup are rooted in the people behind the product — from Ethiopian spiced blends to Mediterranean citrus — but today, Cardamom Vanilla gets the spotlight.

Because it reminds us of what’s possible when you bring people — and their stories — into the kitchen.